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Marty’s Marketing Minutia

Campbell Ewald losing the Chevy account? Twitter, Facebook or else...? And how'd you like to tell you Big Three story on TV? All in the latest edition of Marty's Marketing Minutia.

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Ford Wants 2010 Fusion Owners for Publicity Stunt

Ford Motor Company is looking for 2010 Fusion and Fusion Hybrid owners to participate in a publicity stunt dubbed Fusion 41, which is an automotive relay race designed to build awareness around the...

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Ford and GM Battle it Out in Twitter Flame War

Anyone who spends time on social media sites knows things can get heated when discussions turn to controversial subject like sex, religion or Chicago v New York pizza. But this week’s big flame war...

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